![]() ![]() Internet career 2008–2012: Attempts at gaming, sudden growth, and corprate recognition Ĭassell explains to students about his early career as an online gamer at a school interview in 2013īefore his initial success and the start of his main gaming channel on YouTube, Cassell uploaded commentary videos on various channels for three years as a hobby, using his school holidays to make them in his free time. He later quit his job and after gaining a substantial following, his father and college tutor approved of his position as an online gaming commentator. While his father was skeptical about the decision, Cassell stated that he had a passion for a job posting Let's Play videos on YouTube: "I said I like Call of Duty, I'm making videos and maybe in the future this will be my job." After leaving college, he briefly worked at McDonald's and used his former income to purchase gaming equipment to record YouTube videos, saying he was "slaving away" during that time. He then attended Hyde Clarendon Sixth Form College in Ashton-under-Lyne and studied software development and video game design in 2010. Cassell was educated at the Blue Coat school in nearby Oldham, and sold drinks at school to purchase a 42-inch plasma TV at the age of 15, as his father wanted him to work and pay for the items he wanted to get during the time. His father worked in construction as a project manager and his mother, Karen Cassell, worked as a children's day care worker. Thomas George Cassell was born on 23 June 1993 in Manchester, England, and is the brother of Alice Cassell. Both of his YouTube channels have a combined total of 12.2 million subscribers and 2.7 billion views.Ĭassell attended the Blue Coat school at Oldham As of 28 August 2022, his gaming YouTube channel has over nine million subscribers and 2.1 billion views, and his Twitch channel has over three million followers. He was also nominated as "Best British Vlogger" in 2014 at the BBC Radio 1's Teen Awards, and in 2017, was recognized by Forbes as one of the top gaming influencers. He is the co-founder of the entertainment company 3BlackDot along with Evan Fong and Adam Montoya, and became featured and specialized in other media, spanning from a mobile game to a 12-track compilation album.Ĭassell was nominated for "YouTube Gamer" in 2012 at the Golden Joystick Awards and was nominated as best in "Gaming" at the 9th Shorty Awards. Cassell has co-founded a range of businesses and made partnerships and collaborations with other Internet personalities. He and his father had designed his own home, purchasing a nearby property and renovating it to his desire of an extensive gaming area. Switching the focus of his YouTube content, Cassell later began to pursue vlogging on his channel named "Life of Tom", where his prominence in the genre took place from his life between Los Angeles and the UK. The further success of his Twitch channel made it become the first to reach one million followers in August 2014. During the growth of his online presence, Cassell reached one billion views in late 2013, and began to livestream on Twitch, hosting the same commentary over his gameplays. His online personality and growth in viewership was recognized by Call of Duty publisher Activision and multi-channel network (MCN) Machinima, where he signed to the network through a contract offer to produce monetized content for the first time.Ĭassell's channel saw substantial growth, passing the one million subscriber milestone in June 2012, and was described by Eurogamer as "part of a phenomenon that the gaming industry has been slow to react to". During his early life, Cassell developed a passion for a career in the gaming industry, where he started with a gaming computer he bought using his money from McDonald's and filmed his videos during his school holidays. Regarded as one of the earlier known gaming personalities, his videography consisted of gaming–commentary videos on Call of Duty and Minecraft, in which he uploaded frequently on his YouTube channel originally named "TheSyndicateProject". Thomas George Cassell (born 23 June 1993), known online as Syndicate, is an English YouTuber and Twitch streamer. Follower and view counts updated as of 5 August 2022. ![]()
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